Olaf Manninger
Prime cellist, Berlin Philharmonic Orchestra Media representative,
Berlin Phil Media director Berlin Phil is a cellist with more than 20
years and is responsible for supervising the media department of the
orchestra.
From the viewpoint of musicians, band operators and general consumers,
we have laid out innovative business models of Berlin Philharmonia one
after another.
Robert Zimmerman
Director of Berlin Phil Media
Since establishing "Berlin Phil · Media", a wholly owned subsidiary of Berlin Philharmonic in 2008, we promote advanced trials such as digital concert halls. Beginning in 2014 he will also manage a new label "Berlin Phil Recordings".
Since establishing "Berlin Phil · Media", a wholly owned subsidiary of Berlin Philharmonic in 2008, we promote advanced trials such as digital concert halls. Beginning in 2014 he will also manage a new label "Berlin Phil Recordings".
Yukichi Castle
Music critic, business coordinator music critic.
In 1994 he was introduced to Berlin based charm of the orchestra
including the Berlin Philharmonic and latest information on various
media. He also coordinates numerous Japanese and European music businesses.
Listening to the concert (2) Simon Rattle conductor Berlin Philharmonic Orchestra Berlioz composed "Faust's punishment" all songs
At the same time as the world's premier orchestra, the Berlin Philharmonic Orchestra (Berlin Philharmonic Orchestra) runs at the forefront of the music world with innovative content distribution such as digital concert halls. Before the DSD 5.6 MHz live streaming delivery from the Berlin Philharmonic Hall on April 11, 2015 (Japan time on the 12th morning of 12th), we will distribute music distribution to the representative of Berlin Phil Media I will talk about the future.How the music that Berlin Phil aims for
Why is the musician involved in the management?
Olaf Manninger : It is the Berlin Philism 130 years old tradition to operate everything by ourselves. Members also take responsibility to the orchestra, who must think as a business judgment as to who will be the principal conductor, where the tour plays, what kind of song to play, what recording company and television station we will work with . I was interested in the future of the Internet as I was in charge of media related work while playing in the Berlin Philharmonic and 8 years ago I started a concert delivery service "Digital Concert Hall" (DCH) It was.Why did you set up a label for the orchestra?
Olaf Manninger : The policy of the new label "Berlin Phil Recordings" founded in 2014 is "One Experience, One Product, One Price". Even with a newspaper as an example, consumers are no longer accepting systems that collect doubly subscription fees with paper and digital versions. Likewise, for example, if you buy our first title "Schumann Symphonies", it is ideal that you can listen to all the formats you want to listen without additional charge. If it is a voluntary label, the repertory that he wishes to record in the record company is not restricted, and it can be decided by himself, so he started voluntary recording and label management.What is the product that Berlin Phil Records sells?
Robert Zimmerman : I'm thinking of encompassing content that customers may want with one product. CD, 96 kHz / 24 bit audio and concert movie recorded Blu - ray disc, 192 kHz / 24 bit high resolution sound source full download, DCH 7 - day ticket. All above are sold in one package. This attempt was acceptably received favorably in all over the world including Japan, about 10% of purchasers downloaded the high resolution sound source. Before selling it, I thought that it was about 1%. It is an amazing figure exceeding expectations.Are consumer needs changing?
Robert Zimmerman : When you purchase a movie online, the expectation for digital content that you want to appreciate at any time, location and device is generalized. There are not a few customers who prefer tangible formats such as CDs in Japan and Germany compared to Britain and the United States, but it will also change in the next 5 to 10 years. Once you buy music you can not stop the expectation of enjoying in a more flexible digital format. Currently DCH introduces application of mobile device, streaming can be seen anywhere.
Challenge of Digital Concert Hall
What kind of company is Berlin Phil · Media?
Castle Kohkichi : Mainly operated by 15 resident staff members, we undertook not only DCH but also Berlin Phil's online communication to create various contents. It is important to raise interest in orchestra and DCH by making use of Facebook, Twitter, YouTube, newsletter etc. In parallel with DCH, Live Viewing is also distributed three times a year at about 50 European movie theaters.Behind the scenes of DCH distribution?
Robert Zimmerman : Recording is done with 7 remote cameras. The angle is preset in advance, and the operator queues up according to cut quota and it is recorded. For classical concerts, subjects do not move, they advance according to the score, so high-quality images can be taken even at preset angles. Proceed from the rehearsal and the production will be distributed worldwide via Frankfurt's server. Since 2008, since distribution is carried out once a week, 45 to 50 times a year, six video directors lead six recording teams in addition to the resident staff.Benefits of recording and shooting, do everything yourself?
Olaf Manninger : From the very beginning, there were two important issues in recording DCH. First of all, do not get in the way of the audience. Another thing is not to disturb the playing side. That is why we adopt a high sensitivity remote camera and do not use lighting for TV recording. Because we use a lot of lights on television recording, the members go on to the heat and dazzling. The image quality of DCH is not brightness of glare, but I think that more natural images are enjoying.What is the outlook for future digital concert halls?
Robert Zimmerman : Since we do not want to exclude customers with poor internet connection environment, current streaming is set to 2.5 to 3 Mbps standard in Europe and the United States. Online video and sound will improve more rapidly in recent years. We expect to see 4K streaming and higher-quality audio distribution in the 5 to 10 years view.
Live experience is the pleasure of music
What kind of song is Berlioz composed "Funist's Punishment"?
Kokyo Kohkichi : This is a dramatic masterpiece that takes about 2 hours interwoven choral and solo vocabulary with Goethe's play "Faust" as a theme. Apart from the partial performance such as "Rakozzi March", the entire song at the Berlin Philhis was the first time in 21 years since Mr. Seiji Ozawa led the event in 1994. In fact, Simon Rattle likes Berlioz and he has performed very well, "Romeo and Juliet", which is similar in composition 10 years ago. Because the soloists of this time are also only powerful people, it surely will let you hear a wonderful performance.What is your expectation for DSD live streaming delivery?
Olaf Manninger : As one of the musicians, I have a high interest that is no less inferior to the image. In DCH, PCM format which is easy to edit normally is used, but unlike this distribution, a team specialized in DSD is in charge of recording. The complex score of "Faust's punishment" is the perfect content to listen with high sound quality. The DSD live streaming delivery this time is hoping as future way of delivery.What kind of person is Simon Rattle from the musician?
Olaf Manninger : Simon Rattle, as seen from my musician, is an extremely multifaceted musician. I have a diverse repertoire from Baroque music, such as Bach's Matthew Passion, to contemporary music like Helmut Lachenmann. It is also a wonderful communicator at the same time. He does not treat the orchestra as a group, understands each member deeply, pays affection and respect. Because they give us full confidence in the orchestra, all the members will be motivated to do a wonderful performance for him.What is the difference between recording and live streaming delivery?
Robert Zimmerman : Unlike recordings already commercialized, enjoying music live is a special experience. It is the reason to go out to the concert to experience everything that happens at the same place in the same place. Even with DCH, I think that even at this DSD 5.6 MHz live streaming delivery, you will be present at the moment music is born.How about this listening?
Olaf Manninger : I'd like you to enjoy the lively and lively atmosphere. In the audience 's awake, as the members enter the sound and tuning, the feeling that you are one of the audience waiting for the performance in the hall will increase. This feeling is also the concept we are practicing on DCH and I hope people around the world will directly feel the performance of the Berlin Philharmonic Orchestra.
